dark but fr'iendly

Fr’um is a spiced rum rooted in heritage and elevated by fire.
Inspired by the smoky warmth of Jamaican BBQs and family gatherings, it’s a spirit born from memory — and made to be unforgettable.

Dark muscovado sugar, ripe pineapple and smoked scotch bonnet pepper come together in a bold, balanced blend that’s both fr’iendly and unapologetically provocative.

We don’t do artificial. Fr’um is crafted with real fruit and zero essences — because flavour this rich doesn’t need shortcuts.

Yes, pineapples and Scotch bonnets were sacrificed — but for a very good cause.

Awarded Gold by The IWSC 2024 with 95 points.

Sip & smile.

Serving Suggestion:

Fr'um The Darkside

50ml Fr'um

15ml Orgeat

25ml Pineapple Juice

Juice of half a lime

4 dashes of Angostura Bitters