Fr’um is a spiced rum rooted in heritage and elevated by fire.
Inspired by the smoky warmth of Jamaican BBQs and family gatherings, it’s a spirit born from memory — and made to be unforgettable.
Dark muscovado sugar, ripe pineapple and smoked scotch bonnet pepper come together in a bold, balanced blend that’s both fr’iendly and unapologetically provocative.
We don’t do artificial. Fr’um is crafted with real fruit and zero essences — because flavour this rich doesn’t need shortcuts.
Yes, pineapples and Scotch bonnets were sacrificed — but for a very good cause.
Awarded Gold by The IWSC 2024 with 95 points.
Sip & smile.
Serving Suggestion:
Fr'um The Darkside
50ml Fr'um
15ml Orgeat
25ml Pineapple Juice
Juice of half a lime
4 dashes of Angostura Bitters